Beer - China

China, known for its rich history and diverse culture, is also home to a thriving beer market. With a population of over 1. 4 billion people, it is no surprise that the beer market in China is experiencing significant growth.

Customer preferences: Chinese consumers have shown a growing preference for beer, making it the most popular alcoholic beverage in the country. This can be attributed to several factors, including the social nature of beer drinking in China and its affordability compared to other alcoholic beverages. Additionally, the rise of craft beer culture has also contributed to the increasing popularity of beer among Chinese consumers.

Trends in the market: One notable trend in the beer market in China is the shift towards premium and craft beer. As Chinese consumers become more affluent and sophisticated in their tastes, they are willing to pay a premium for higher quality and more unique beer options. This trend is reflected in the increasing number of craft breweries and the growing availability of imported beers in the Chinese market. Another trend in the beer market in China is the rising demand for low-alcohol and non-alcoholic beer. This can be attributed to changing consumer preferences towards healthier lifestyles and a growing awareness of the negative health effects of excessive alcohol consumption. As a result, breweries in China are increasingly focusing on developing and promoting low-alcohol and non-alcoholic beer options to cater to this demand.

Local special circumstances: China's beer market is unique due to its vast size and diverse regional preferences. Different provinces and cities in China have their own local beer brands that are popular among consumers in those regions. This regional diversity presents both opportunities and challenges for breweries operating in China. While it allows breweries to cater to specific regional tastes and preferences, it also requires them to adapt their marketing and distribution strategies to target different regions effectively.

Underlying macroeconomic factors: The beer market in China is also influenced by macroeconomic factors, such as population growth, urbanization, and disposable income levels. The rapid urbanization and increasing disposable income of Chinese consumers have contributed to the growth of the beer market. As more people move to urban areas and their income levels rise, they have more discretionary income to spend on leisure activities, including beer consumption. Additionally, the growing middle class in China has also led to an increase in the demand for premium and imported beer options. In conclusion, the beer market in China is experiencing significant growth due to changing consumer preferences, including a shift towards premium and craft beer, as well as the rising demand for low-alcohol and non-alcoholic options. The local special circumstances, such as regional preferences, and underlying macroeconomic factors, such as population growth and increasing disposable income, are also shaping the development of the beer market in China. With its vast consumer base and evolving consumer preferences, the beer market in China is poised for further growth and innovation in the coming years.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.