Beer - Australia

The Beer market in Australia has experienced significant growth in recent years, driven by changing customer preferences, emerging trends, and local special circumstances.

Customer preferences: Customers in Australia have shown a growing preference for craft beer and premium beer options. This shift in preference can be attributed to a desire for unique and high-quality products, as well as an increasing interest in supporting local breweries. Additionally, health-conscious consumers have contributed to the rise of low-alcohol and non-alcoholic beer options, reflecting a broader global trend.

Trends in the market: One of the key trends in the Australian beer market is the increasing popularity of craft beer. Craft breweries have gained traction in recent years, offering consumers a wide range of unique and flavorful beer options. This trend has been fueled by a growing consumer interest in artisanal and locally-produced products. As a result, the market has seen a proliferation of craft breweries across the country. Another trend in the Australian beer market is the rise of premium beer options. Consumers are willing to pay a premium for higher-quality and more exclusive beer brands. This trend can be attributed to a desire for a more sophisticated drinking experience and a willingness to explore new flavors and styles.

Local special circumstances: Australia's beer market is influenced by the country's unique drinking culture and climate. Beer is deeply ingrained in Australian social life, with beer consumption often associated with socializing, sporting events, and barbecues. The country's warm climate also contributes to the popularity of beer as a refreshing beverage choice. Furthermore, Australia has a strong tradition of homebrewing, with many Australians brewing their own beer. This DIY culture has contributed to the growth of the craft beer market, as homebrewers have turned their passion into successful businesses.

Underlying macroeconomic factors: The growth of the beer market in Australia is also influenced by underlying macroeconomic factors. The country's stable economy and high disposable income levels have allowed consumers to spend more on discretionary items such as craft beer and premium beer options. Additionally, Australia's strong tourism industry has attracted international visitors who are eager to explore the local beer scene and try unique Australian brews. In conclusion, the Beer market in Australia has experienced significant growth due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The popularity of craft beer and premium beer options, as well as Australia's unique drinking culture and climate, have contributed to the market's development. The future of the Australian beer market looks promising, with continued innovation and a focus on quality expected to drive further growth.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.