Beer - Asia

The Beer market in Asia has been experiencing significant growth in recent years. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors have all contributed to the development of this industry. Customer preferences in Asia have played a major role in the growth of the Beer market. Beer is a popular alcoholic beverage in many Asian countries, and consumers have shown a preference for both local and international beer brands. This has led to a wide range of beer options being available in the market, catering to different tastes and preferences. Additionally, the rising disposable income in many Asian countries has allowed consumers to spend more on premium and craft beers, further driving the growth of the market. Trends in the market have also contributed to the development of the Beer industry in Asia. One noticeable trend is the increasing popularity of craft beer. Craft beer offers unique flavors and styles, appealing to consumers who are seeking a more diverse and artisanal drinking experience. This trend has led to the emergence of numerous craft beer breweries across Asia, creating a competitive market for craft beer enthusiasts. Another trend in the Beer market is the growing demand for low-alcohol and non-alcoholic beer. Health-conscious consumers are seeking alternatives to traditional beer that offer lower calorie and alcohol content. This has prompted breweries to introduce new products that cater to this demand, such as light beers and non-alcoholic options. The rise of health and wellness trends in Asia has influenced consumer choices and contributed to the growth of this segment in the market. Local special circumstances in each country have also influenced the development of the Beer market in Asia. For example, in countries like Japan and South Korea, there is a strong drinking culture where beer is often consumed alongside traditional meals or during social gatherings. This cultural aspect has contributed to the steady demand for beer in these countries. Furthermore, the presence of large international beer companies in the region has also impacted the market, as they have the resources and distribution networks to reach a wide consumer base. Underlying macroeconomic factors have also played a role in the growth of the Beer market in Asia. The economic growth in many Asian countries has led to an increase in disposable income, allowing consumers to spend more on discretionary items such as beer. Additionally, the growing urbanization and westernization in the region have influenced consumer preferences and led to an increase in beer consumption. In conclusion, the Beer market in Asia has experienced significant growth due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. The diverse range of beer options, including craft beer and low-alcohol alternatives, has catered to the changing preferences of consumers. Cultural factors and the presence of international beer companies have also contributed to the growth of the market. Overall, the Beer market in Asia is expected to continue its upward trajectory in the coming years.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.