Market Insights Digital eServices Online Education

Online Learning Platforms - United Kingdom

United Kingdom

Revenue in the Online Learning Platforms market is projected to reach €0.55bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 5.45%, resulting in a projected market volume of €0.68bn by 2028.
In the Online Learning Platforms market, the number of users is expected to amount to 12.2m users by 2028.
User penetration will be 14.1% in 2024 and is expected to hit 17.4% by 2028.
The average revenue per user (ARPU) is expected to amount to €56.11.
In global comparison, most revenue will be generated in China (€37,650.00m in 2024).
With a projected rate of 21.0%, the user penetration in the Online Learning Platforms market is highest in China.

Key regions: Germany, Brazil, Japan, South Korea, India

Marché

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Comparaison de régions

Monnaie

Analyst Opinion

The Online Learning Platforms market in United Kingdom has experienced significant growth in recent years, driven by evolving customer preferences and the increasing demand for flexible and accessible education.

Customer preferences: In today's fast-paced and digital world, customers are increasingly seeking convenience and flexibility in their learning experiences. Online learning platforms provide the perfect solution, allowing individuals to access educational content anytime and anywhere. This is particularly appealing to working professionals and students who are looking to enhance their skills or pursue further education while balancing other commitments. Additionally, the ability to learn at one's own pace and choose from a wide range of courses and subjects has made online learning platforms a popular choice among learners of all ages and backgrounds.

Trends in the market: One of the key trends in the Online Learning Platforms market in United Kingdom is the increasing adoption of mobile learning. With the widespread use of smartphones and tablets, learners are now able to access educational content on-the-go, making learning even more convenient and accessible. This trend has been further accelerated by the COVID-19 pandemic, which has forced many educational institutions to shift to online learning platforms. As a result, there has been a surge in the number of users and courses offered on these platforms. Another trend in the market is the rise of gamification in online learning. Gamification involves incorporating game elements, such as badges, leaderboards, and rewards, into the learning process to enhance engagement and motivation. This approach has been proven to be effective in increasing learner participation and retention. Online learning platforms in United Kingdom are increasingly leveraging gamification techniques to make the learning experience more interactive and enjoyable.

Local special circumstances: The Online Learning Platforms market in United Kingdom is characterized by a highly competitive landscape, with both domestic and international players vying for market share. This competition has led to continuous innovation and improvement in the quality of online learning platforms, as providers strive to differentiate themselves and attract more customers. Additionally, the presence of well-established educational institutions in United Kingdom has contributed to the growth of the market, as these institutions have started offering online courses and programs to cater to the changing needs of learners.

Underlying macroeconomic factors: The growth of the Online Learning Platforms market in United Kingdom is also influenced by underlying macroeconomic factors. The country's strong economy and high internet penetration rate have created a conducive environment for the development and adoption of online learning platforms. Furthermore, the government's focus on promoting lifelong learning and upskilling has led to increased investment in the education sector, including online learning platforms. These factors, combined with the changing demographics and technological advancements, have contributed to the rapid growth of the market in United Kingdom.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.