Market Insights Digital eServices Dating Services

Online Dating - United Kingdom

United Kingdom

Revenue in the Online Dating market is projected to reach €183.70m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 2.03%, resulting in a projected market volume of €199.10m by 2028.
In the Online Dating market, the number of users is expected to amount to 11.8m users by 2028.
User penetration will be 16.4% in 2024 and is expected to hit 16.9% by 2028.
The average revenue per user (ARPU) is expected to amount to €16.29.
In global comparison, most revenue will be generated in the United States (€1,291.00m in 2024).
With a projected rate of 17.9%, the user penetration in the Online Dating market is highest in the United States.

Key regions: United States, China, Japan, Europe, Germany

Marché

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Comparaison de régions

Monnaie

Analyst Opinion

The Online Dating market in United Kingdom is experiencing significant growth and development.

Customer preferences: In United Kingdom, there is a growing preference for online dating platforms due to their convenience and accessibility. With busy lifestyles and limited time for socializing, many individuals are turning to online dating as a way to meet potential partners. The ability to browse through profiles and connect with others from the comfort of their own homes has made online dating a popular choice.

Trends in the market: One of the key trends in the Online Dating market in United Kingdom is the rise of niche dating platforms. These platforms cater to specific interests or demographics, allowing individuals to find like-minded partners. Whether it's for professionals, seniors, or individuals with specific hobbies or interests, there is a dating platform to suit almost every preference. This trend reflects the desire for more personalized and targeted dating experiences. Another trend in the market is the integration of technology and artificial intelligence. Online dating platforms are increasingly using algorithms and machine learning to match individuals based on compatibility and shared interests. This not only saves time for users but also increases the chances of finding a compatible partner. Additionally, the use of technology allows for more efficient and effective communication between users, further enhancing the online dating experience.

Local special circumstances: In United Kingdom, there are certain cultural and societal factors that contribute to the development of the Online Dating market. The country has a diverse population with different cultural backgrounds and preferences. Online dating provides a platform for individuals to connect with others who share their cultural values and beliefs, making it easier to find compatible partners. Furthermore, the high internet penetration rate in United Kingdom has also contributed to the growth of the Online Dating market. With a large number of people having access to the internet, online dating platforms have a wider reach and can attract a larger user base. This creates more opportunities for individuals to find potential partners and increases the overall success rate of online dating.

Underlying macroeconomic factors: The Online Dating market in United Kingdom is also influenced by macroeconomic factors. The country's strong economy and high disposable income levels allow individuals to invest in their personal lives, including online dating. People are more willing to spend money on dating platforms and services, which drives the growth of the market. Additionally, the changing social norms and attitudes towards online dating have also contributed to its development. In the past, there may have been a stigma associated with online dating, but this has significantly diminished over time. As more people embrace online dating as a legitimate way to find love and companionship, the market continues to expand. In conclusion, the Online Dating market in United Kingdom is experiencing growth and development due to customer preferences for convenience and accessibility, the rise of niche platforms, the integration of technology and artificial intelligence, as well as local special circumstances such as cultural diversity and high internet penetration. These factors, along with underlying macroeconomic factors and changing social norms, contribute to the overall development of the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.