Ready-to-Drink (RTD) Tea - Australia

The Ready-to-Drink (RTD) Tea market in Australia is experiencing significant growth and development. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors all contribute to this positive trajectory. Customer preferences in Australia are shifting towards healthier beverage options. As consumers become more health-conscious, they are seeking alternatives to sugary carbonated drinks. Ready-to-Drink (RTD) Tea offers a refreshing and flavorful option that appeals to this growing demand for healthier beverages. Additionally, the convenience and portability of RTD Tea make it an attractive choice for busy, on-the-go consumers. Trends in the market further support the growth of the RTD Tea market in Australia. The increasing popularity of tea culture, driven by the rise of specialty tea shops and cafes, has created a strong demand for RTD Tea. Consumers are not only looking for a convenient way to enjoy their favorite teas but also exploring new and unique flavors. This trend has led to the introduction of a wide range of RTD Tea varieties, including herbal blends, fruit-infused teas, and even sparkling options. Local special circumstances also contribute to the development of the RTD Tea market in Australia. The country's warm climate and outdoor lifestyle make RTD Tea a popular choice among Australians. The refreshing nature of tea, combined with its ability to be enjoyed both hot and cold, makes it a versatile beverage option for all seasons. Additionally, the multicultural nature of Australian society has led to a growing appreciation for different tea traditions and flavors, further driving the demand for RTD Tea. Underlying macroeconomic factors also play a role in the growth of the RTD Tea market in Australia. The country's stable economy and increasing disposable incomes have allowed consumers to prioritize their health and wellness. As a result, they are willing to spend more on premium and healthier beverage options like RTD Tea. Furthermore, the growing awareness of sustainability and environmental concerns has led to a preference for RTD Tea brands that prioritize eco-friendly packaging and sourcing practices. In conclusion, the Ready-to-Drink (RTD) Tea market in Australia is experiencing significant growth and development due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. As consumers prioritize health and wellness, seek convenience, and explore new flavors, the demand for RTD Tea continues to rise. With a strong tea culture, warm climate, and growing disposable incomes, Australia provides a favorable market for RTD Tea brands to thrive.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.