Bottled Water - Australia

The Bottled Water market in Australia has been experiencing significant growth in recent years.

Customer preferences: One of the main reasons for the growth in the Bottled Water market in Australia is the changing customer preferences. With increasing health consciousness and a growing focus on hydration, consumers are opting for bottled water as a healthier alternative to sugary drinks. The convenience of bottled water, especially for on-the-go consumption, is also a key factor driving its popularity among consumers. Additionally, the perception of bottled water as a premium and high-quality product has contributed to its increased demand in the market.

Trends in the market: One of the major trends in the Bottled Water market in Australia is the rise of flavored and functional waters. Consumers are looking for more variety in their bottled water choices, and companies have responded by introducing a wide range of flavored waters, including fruit-infused and carbonated options. Functional waters, such as those with added vitamins, minerals, or electrolytes, are also gaining popularity among health-conscious consumers. Another trend in the market is the increasing focus on sustainability. Consumers are becoming more aware of the environmental impact of single-use plastic bottles, leading to a growing demand for eco-friendly packaging options, such as biodegradable or recycled materials.

Local special circumstances: Australia's hot and dry climate is a significant factor contributing to the growth of the Bottled Water market. With high temperatures and a need for hydration, consumers are more inclined to purchase bottled water to quench their thirst. Additionally, the country's outdoor lifestyle and love for sports and fitness activities further drive the demand for bottled water.

Underlying macroeconomic factors: The growing population and increasing disposable income in Australia have played a significant role in the growth of the Bottled Water market. As people have more money to spend, they are willing to invest in healthier beverage options like bottled water. Furthermore, the rise of tourism in the country has also contributed to the increased demand for bottled water, as visitors often prefer to drink bottled water due to safety concerns or unfamiliarity with local tap water. In conclusion, the Bottled Water market in Australia is experiencing growth due to changing customer preferences, including a focus on health and convenience. The market is also influenced by trends such as flavored and functional waters, as well as a growing demand for sustainable packaging options. The local climate, outdoor lifestyle, and increasing disposable income in Australia further contribute to the growth of the market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.