Bottled Water - Russia

The Bottled Water market in Russia has been experiencing significant growth in recent years. Customer preferences for healthier beverage options, increasing disposable income, and the convenience of bottled water have contributed to this trend. Additionally, local special circumstances and underlying macroeconomic factors have also played a role in the development of the market. Customer preferences in Russia have shifted towards healthier beverage options in recent years. As consumers become more health-conscious, they are opting for bottled water as a healthier alternative to sugary drinks. The increasing awareness of the negative health effects of sugary beverages has led to a growing demand for bottled water in Russia. Furthermore, the rising disposable income of the Russian population has also contributed to the growth of the Bottled Water market. As people have more money to spend on beverages, they are willing to pay for the convenience and perceived health benefits of bottled water. This trend is particularly evident among urban consumers who have higher purchasing power and are more likely to prioritize their health. In addition to customer preferences, local special circumstances have also influenced the development of the Bottled Water market in Russia. Russia has a vast territory with varying levels of water quality in different regions. This has led to a higher demand for bottled water as consumers seek a reliable and safe source of drinking water. The convenience of bottled water also appeals to consumers who may not have access to clean tap water or prefer the taste and quality of bottled water. Underlying macroeconomic factors have further fueled the growth of the Bottled Water market in Russia. The country has experienced economic stability in recent years, with a growing middle class and increasing consumer spending. This has created a favorable environment for the market to thrive, as consumers have more disposable income to spend on bottled water. In conclusion, the Bottled Water market in Russia has seen significant growth due to customer preferences for healthier beverage options, increasing disposable income, and the convenience of bottled water. Local special circumstances, such as varying water quality and the desire for a reliable source of drinking water, have also played a role in the market's development. Additionally, underlying macroeconomic factors, including economic stability and rising consumer spending, have further contributed to the growth of the market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.