ePublishing - Denmark

Denmark

The ePublishing market in Denmark is projected to reach a revenue of €238.10m in 2024.
This represents a significant growth potential for the country's digital publishing industry.
Looking ahead, the market is expected to show a steady annual growth rate (CAGR 2024-2027) of 2.39%, resulting in a projected market volume of €255.60m by 2027.
Within the ePublishing market, the largest segment is ePapers Advertising, which is expected to have a market volume of €92.55m in 2024.
This highlights the importance of advertising revenue in the digital publishing landscape.
In terms of readership, the number of ePublishing market readers in Denmark is projected to amount to 1.5m users by 2027.
This indicates a growing interest and adoption of digital content among the Danish population.
Furthermore, user penetration in the ePublishing market is expected to be at 23.6% in 2024.
This metric reflects the proportion of the population that actively engages with digital publishing platforms, highlighting the potential for further market expansion.
When considering the average revenue per user (ARPU), it is expected to amount to €171.50 in Denmark.
This metric indicates the average amount of revenue generated per user, showcasing the potential profitability of the ePublishing market.
In a global comparison, it is worth noting that United States is projected to generate the highest revenue in the ePublishing market, with an estimated revenue of €20,190.00m in 2024.
This highlights the dominance of the US market in the digital publishing industry.
Overall, the ePublishing market in Denmark shows promising growth potential, with increasing revenue, readership, and user penetration.
As technology continues to advance and digital content becomes more prevalent, the ePublishing market is expected to play a significant role in the country's media landscape.
Denmark is embracing ePublishing with open arms, as digital books and online platforms gain popularity among tech-savvy readers.

Key regions: India, South Korea, United Kingdom, China, United States

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

Although the ePublishing market has seen many attempts to establish popular business models (e.g., subscription-based services), the market still hasn’t succeeded in reaching a significant shift of user numbers towards subscriptions. Services offering unlimited access like Readly are lacking comprehensive portfolios of wide-reaching and popular publications such as big newspapers or magazines as those prefer to sell their electronic versions on their own. In this context, Apple could be a glimmer of hope to have the lasting traction to combine meaningful content from major publishers into one single service.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the ePublishing market. ePublishing is defined as paid editorial/written content distributed over the internet, including eBooks (fiction, non-fiction, and academic publications), digital editions (replicas) of consumer and trade/business magazines (eMagazines), as well as daily or weekly newspapers (ePapers). All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Global Consumer Survey), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). GCS data is reweighted for representativeness.