Market Insights Consumer Tissue & Hygiene Paper

Paper Tissues - Worldwide

Worldwide

In 2024, the revenue in the Paper Tissues market worldwide amounts to €17.95bn.
It is projected that the market will experience an annual growth rate of 5.90% (CAGR 2024-2029).
When compared globally, in the United States generates the highest revenue with €3,456m in 2024.
Taking into account the total population, per person revenues of €2.32 are generated in 2024.
By 2029, the volume in the Paper Tissues market is expected to reach 5.2bn kg.
Furthermore, the segment is anticipated to exhibit a volume growth of 3.2% in 2025.
Lastly, the average volume per person in the Paper Tissues market is projected to be 0.6kg in 2024.
Worldwide, the demand for paper tissues has surged due to increased hygiene awareness and the need for convenient and disposable products.

Key regions: Worldwide, Indonesia, India, Vietnam, United States

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Analyst Opinion

The paper tissue market has been growing steadily in recent years, with a growing demand for paper products. The increasing population, rising standards of living, and improved disposable incomes in many parts of the world are the primary drivers of the market's growth. However, the market faces several challenges that could limit its growth.

One of the main challenges facing the paper tissue market is the increasing competition from other materials, such as cloth and reusable products. Many consumers are becoming more environmentally conscious and are opting for more sustainable options, such as reusable cloth towels and washable napkins. This trend is likely to continue and could result in a decline in demand for paper products. Another challenge facing the paper tissue market is the rising cost of raw materials, such as pulp and energy. These rising costs could increase the prices of paper products, making them less accessible to consumers and affecting the market's growth. Additionally, the increasing pressure to reduce environmental impacts associated with the production of paper products could lead to new regulations that could increase production costs and reduce profitability for manufacturers.

Despite these challenges, the paper tissue market presents several growth opportunities. One of the biggest opportunities is the growing demand for high-end, premium products. Manufacturers that are able to produce these products at a competitive price could see a significant increase in sales and market share. Another growth opportunity for the paper tissue market is the increasing demand for products that are eco-friendly and sustainable. Many consumers are looking for products that are made from recycled materials or that are produced using environmentally friendly processes.

Methodology

Data coverage:

The data encompasses B2C enterprises. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations such as population, consumer spending, and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, multiple forecasting techniques based on different forecasting methods, such as Autoregressive Integrated Moving Average (ARIMA) and exponential trend smoothing, can provide the most accurate forecasts.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.