Ready-to-Drink (RTD) Tea - Thailand

The Ready-to-Drink (RTD) Tea market in Thailand has been experiencing significant growth in recent years. Customer preferences for healthier beverage options, convenience, and unique flavors have been driving this trend.

Customer preferences: Thai consumers have been increasingly seeking healthier beverage options, and RTD tea has emerged as a popular choice. The health benefits associated with tea, such as antioxidants and natural ingredients, have resonated with health-conscious consumers. Additionally, the convenience of ready-to-drink products fits well with the busy lifestyles of Thai consumers. They can easily grab a bottle of RTD tea on the go, whether it's for work, travel, or leisure activities.

Trends in the market: One of the key trends in the RTD tea market in Thailand is the growing demand for unique flavors. Thai consumers have a penchant for bold and exotic flavors, and tea manufacturers have responded by introducing a wide variety of flavors, including traditional Thai flavors like lemongrass, pandan, and Thai milk tea. This has helped to differentiate RTD tea brands and attract a diverse range of consumers. Another trend is the increasing popularity of premium and organic RTD tea products. As consumers become more discerning about the quality and sourcing of their beverages, they are willing to pay a premium for products that offer a higher level of quality and authenticity. This trend has led to the emergence of niche brands that focus on organic and premium RTD tea offerings.

Local special circumstances: Thailand has a strong tea-drinking culture, with traditional Thai teas being an integral part of the local cuisine. This cultural affinity for tea has created a favorable environment for the growth of the RTD tea market. Additionally, the hot and humid climate in Thailand makes cold beverages like RTD tea particularly appealing to consumers. The popularity of street food and outdoor dining also contributes to the demand for refreshing beverages like RTD tea.

Underlying macroeconomic factors: Thailand's growing middle class and increasing disposable income levels have played a significant role in driving the growth of the RTD tea market. As consumers have more purchasing power, they are willing to spend on premium and healthier beverage options. Furthermore, the rise of e-commerce and the convenience of online shopping have made it easier for consumers to access a wide range of RTD tea products. This has expanded the market reach and allowed smaller brands to compete with larger players. In conclusion, the Ready-to-Drink (RTD) Tea market in Thailand is experiencing growth due to customer preferences for healthier options, convenience, and unique flavors. The cultural affinity for tea, the hot climate, and the rise of the middle class are all contributing factors to the market's development.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.