Ready-to-Drink (RTD) Tea - Denmark

The Ready-to-Drink (RTD) Tea market in Denmark has experienced significant growth in recent years.

Customer preferences: Danish consumers have shown a growing interest in healthier beverage options, which has contributed to the increasing popularity of RTD tea. As more people become health-conscious and seek alternatives to sugary sodas and carbonated drinks, RTD tea offers a refreshing and lower-calorie option. Additionally, the convenience factor of RTD tea appeals to busy individuals who are looking for on-the-go options.

Trends in the market: One of the key trends in the RTD tea market in Denmark is the demand for natural and organic products. Consumers are increasingly seeking beverages that are made with natural ingredients and free from artificial additives. This trend aligns with the overall shift towards healthier and more sustainable lifestyles. As a result, companies in the RTD tea market are introducing new product lines that cater to this demand, including organic and herbal tea varieties. Another trend in the market is the growing popularity of flavored RTD teas. Danish consumers are looking for unique and exciting flavor combinations that go beyond the traditional black or green tea options. Companies are responding to this demand by introducing a wide range of flavors, such as fruit-infused teas and exotic blends. This trend reflects the adventurous and diverse taste preferences of Danish consumers.

Local special circumstances: Denmark has a strong coffee-drinking culture, with coffee being the preferred hot beverage for many Danes. However, the RTD tea market has managed to carve out a niche for itself by offering a refreshing and healthy alternative to coffee. The Danish market is known for its openness to new and innovative products, which has created opportunities for RTD tea brands to establish themselves.

Underlying macroeconomic factors: The growing popularity of RTD tea in Denmark can also be attributed to favorable macroeconomic factors. The country has a high disposable income and a strong economy, which allows consumers to spend more on premium and healthier beverage options. Additionally, Denmark has a well-developed retail infrastructure, with a wide range of distribution channels available for RTD tea brands to reach consumers. In conclusion, the Ready-to-Drink (RTD) Tea market in Denmark has experienced growth due to changing customer preferences towards healthier options, the introduction of new flavors, the country's openness to innovative products, and favorable macroeconomic factors. As the demand for healthier and convenient beverages continues to rise, the RTD tea market in Denmark is expected to further expand in the coming years.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.