Ready-to-Drink (RTD) Coffee & Tea - Asia

The Ready-to-Drink (RTD) Coffee & Tea market in Asia has experienced significant growth in recent years.

Customer preferences: One of the main factors driving the growth of the RTD Coffee & Tea market in Asia is the changing consumer preferences. With busy lifestyles and increasing urbanization, consumers are seeking convenient and on-the-go options for their coffee and tea consumption. RTD beverages provide a quick and hassle-free solution for consumers who want to enjoy their favorite drinks without the need for brewing or preparation. Additionally, the growing popularity of coffee and tea among the younger generation, along with the influence of Western culture, has also contributed to the rising demand for RTD products in Asia.

Trends in the market: One trend that has emerged in the RTD Coffee & Tea market in Asia is the increasing demand for healthier and natural options. Consumers are becoming more health-conscious and are looking for beverages that are low in sugar, calories, and artificial additives. As a result, companies in the market are introducing products that cater to these preferences, such as organic and natural RTD coffee and tea options. Additionally, there is a growing interest in functional beverages, such as those infused with vitamins, minerals, and herbal extracts, which offer additional health benefits. Another trend in the market is the focus on innovative packaging and branding. With the increasing competition in the market, companies are investing in eye-catching and eco-friendly packaging designs to attract consumers. Unique packaging formats, such as cans, bottles, and pouches, are being used to differentiate products and create a premium image. Furthermore, companies are leveraging social media and digital marketing strategies to connect with consumers and build brand loyalty.

Local special circumstances: Asia is a diverse region with different cultural and taste preferences. In countries like Japan and South Korea, there is a strong tradition of tea consumption, and RTD tea products have a long-standing presence in the market. On the other hand, countries like China and India have a rich coffee culture, and the demand for RTD coffee products is on the rise. Local flavors and traditional ingredients are often incorporated into RTD beverages to cater to the unique tastes of each market.

Underlying macroeconomic factors: The growing middle class and rising disposable incomes in Asia have played a significant role in the development of the RTD Coffee & Tea market. As more people enter the middle-income bracket, they have more purchasing power and are willing to spend on convenience and premium products. Additionally, urbanization and the increasing number of cafes and coffee chains in Asian cities have also contributed to the growth of the RTD Coffee & Tea market. The expanding retail sector and the availability of RTD products in supermarkets, convenience stores, and online platforms have made these beverages easily accessible to consumers.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.