Hard Seltzer - France

The Hard Seltzer market in France has been experiencing significant growth in recent years.

Customer preferences: French consumers have shown a growing interest in low-alcohol and low-calorie beverage options, which has contributed to the rise in popularity of Hard Seltzers. This trend can be attributed to a shift towards healthier lifestyles and an increased focus on wellness. Hard Seltzers offer a refreshing and light alternative to traditional alcoholic beverages, making them appealing to health-conscious consumers.

Trends in the market: One of the key trends in the Hard Seltzer market in France is the introduction of a wide variety of flavors. Manufacturers have been quick to respond to consumer demand for diverse flavor options, offering a range of fruit-infused and botanical flavors. This has helped to attract a broader consumer base and has contributed to the overall growth of the market. Another trend in the market is the emphasis on natural ingredients and clean labeling. Consumers are increasingly seeking products that are made with natural and organic ingredients, and Hard Seltzers have capitalized on this trend. Manufacturers are using real fruit extracts and natural sweeteners, and are avoiding artificial additives and preservatives. This focus on natural ingredients has resonated with consumers and has helped to drive the growth of the market.

Local special circumstances: France has a strong culture of wine consumption, and the rise of Hard Seltzers can be seen as a response to changing consumer preferences. While wine remains a popular choice, especially during social gatherings and meals, there is a growing segment of the population that is seeking alternative beverage options. Hard Seltzers provide a lighter and more refreshing alternative to wine, making them appealing to consumers who are looking for a different drinking experience.

Underlying macroeconomic factors: The growth of the Hard Seltzer market in France can also be attributed to broader macroeconomic factors. The country has experienced a period of economic stability in recent years, which has led to increased disposable income for many consumers. This has allowed them to explore new and innovative beverage options, including Hard Seltzers. Additionally, the rise of e-commerce and online shopping platforms has made it easier for consumers to discover and purchase Hard Seltzers, further driving the growth of the market. In conclusion, the Hard Seltzer market in France is experiencing significant growth due to changing consumer preferences, including a desire for low-alcohol and low-calorie options. The introduction of a wide variety of flavors and the emphasis on natural ingredients have also contributed to the market's growth. The local culture of wine consumption and the country's economic stability have further fueled the demand for Hard Seltzers.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.